Marketing fund

WHO BETTER THAN THE MANAGER TO PROMOTE THE SITE?

Multiple tenancy sites (such as shopping centres) need to set aside a marketing fund to cover promotional events or media advertising campaigns. Organising such activities calls for in-depth knowledge of the site in question, not just from the technical standpoint but also in terms of relations with tenants. Here, once again, Apireas Properties associates have a key role to play in the success of these marketing projects and thus in the optimisation of financial resources. In this area, experienced and carefully selected managers circulating information over social networks further enhance the impact of such events. At the client’s request, Apireas Properties can also conduct bespoke surveys, using a highly efficient proprietary tool developed in-house.

Marketing fund
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